The Challenge

Louisiana’s energy industry supports jobs, tax revenue and coastal restoration across the state, but its impact is often overlooked in public conversations and policy debates. The industry needed an informed, engaged constituency that could elevate local perspectives and respond when critical decisions were shaping the future of the industry. 

The Strategy

TEG created a long-term communications and advocacy platform grounded in education, community relationships and authentic Louisiana voices. By combining parish-level voter outreach with media relations, digital storytelling and targeted messaging, the strategy connected statewide issues to the jobs, communities and coastal programs they directly affect.

The Execution

TEG developed and mobilized a network of more than 110,000 supporters through grassroots advocacy, earned media, organic social content and paid digital campaigns. Initiatives ranged from activating advocates around state legislation and coastal lawsuits to generating 14,500 letters urging national officials to protect offshore energy production and coastal restoration funding.

The Outcome

Over 10 years, the integrated campaign has transformed awareness into measurable action. In 2025 alone, earned media generated 304.4 million in reach, while digital campaigns drove more than 50,937 paid actions. GLAC’s owned social channels were seen 8.1 million times, achieved 1.52 million video views and drove 109,005 engagements, strengthening the industry’s voice in Louisiana’s civic, cultural and policy conversations.