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Practical perspective on what’s shaping the Gulf South and what it means for your organization.

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Gulf South Index

Built from research, local perspective and decades of regional experience, the Gulf South Index helps leaders better understand the people, trends and decisions shaping our region.

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The Novelty is Gone, But Concern Lingers

As we navigate new phases of our reopening, it is a good time to see where consumers in the Gulf South stand with concern about the COVID-19 pandemic. In this issue, we examine how the health crisis influences decisions on travel, leisure activities and how people are spending their time. In addition, we specifically broke down the information by state to get a further localized picture of how people in the Gulf South are feeling today and about the near future.

Boomers and Millennials are Restless, Surprisingly Alike

Boomers and Millennials in the Gulf South are changing course on their outlooks as the summer months wind down and we approach the end of the year. While there are apparent similarities across both generations, in other areas, the two groups are quite different.

What a Difference a Month Makes!

In July, half of consumers surveyed believed that things were getting a lot worse – today that number has almost been cut in half. In fact, consumers actually believe that things are getting a little better.

How Consumer Views Have Changed Since the Onset of the Pandemic

The Gulf South is a truly distinctive part of our country. Even within this region, different clusters of consumers exist and each of these clusters have opinions and views that shape how they make decisions. Take a look at where our clusters of Gulf South residents stand today.

Early Optimism Fades as 2020 Rolls On

Latest Gulf South Index measures citizen decision-making about what to buy and where to go.

Back to School and Back in the Game, The Return to the Classroom and Sports

Since the beginning of the pandemic, the public’s view of many industries has improved, especially for those businesses that contribute to the necessities of daily life.

The Beach is Open, But the Office is Closed

We are tracking and analyzing changes throughout the region as people in the Gulf South shift movements considerably due to the COVID-19 pandemic.

NOW OPEN…Not So Fast

The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – shares the latest opinions and trends of media and consumers in the Gulf South and throughout the nation.

Stay Ahead of What's Moving

Understanding this region takes time, attention and perspective. Let us help you navigate uncertainty and take action.